Instructor Catalog
The Cengage Higher Education catalog includes over 20,000 products marketed to faculty. Marketers needed pages to carry discipline specific and time sensitive content outside of the dynamically built product pages.
I was involved in developing strategy and designing the templates of the discipline specific pages and participated in presentations to stakeholders. These marketing pages were managed through the CMS and allow for discpline-wide product information to be presented in a consistent manner throughout the catalog.
Product Detail Page
Over the years the product detail pages were redesigned to improve information presentation, changing from tabbed content banks to navigable long pages with collapsible sections. I worked with in-house developers and with outside vendors to design page templates for dynamic content.
I worked closely with the catalog stakeholders, platform programmers and eCommerce platform owners for a seamless integration of the product and customer databases, dynamic catalog content and assets.